A Facebook Reel may reach someone who has never heard of your show. Give the viewer a clear subject and enough context to understand why the conversation matters. A practical answer, local story or useful interview highlight is a good place to start.
Keep the story understandable on its own
Select a passage with a beginning, an observation and a useful conclusion. If the guest mentions an organisation or event, keep the sentence that explains it. Do not remove qualifications just to make a stronger claim. A clear 35-second story can be more useful than a longer section with several unrelated topics.
Make the clip in CastCuts
Bring a recording you can use
Upload an MP4, MOV or WebM with audio, or paste a direct HTTPS video-file link. A YouTube watch link is different: YouTube import is currently blocked on the public service. Keep your original file and respect your guest’s permissions.
Set the start and end
Open the episode’s clip studio and select a 1–90 second passage. Start where the idea becomes clear and end after the payoff. Listen to the sentence before and after the cut so trimming does not change its meaning.
Choose framing and text
Use a fixed portrait crop for a close-up or keep the full frame when two speakers, a slide or a whiteboard provide context. Add an opening headline. Editable on-video captions require an existing timed transcript; automatic transcription is not enabled publicly.
Preview, export and upload
Review the rendered video with sound and once muted. Download the 9:16, 720 × 1280 MP4 with H.264 video and AAC audio. Upload it to the platform yourself; CastCuts does not publish or schedule posts. Check the platform’s current requirements before posting.
Give the moment a clear opening
Illustrative writing example. Adapt it to what your guest actually says.
Opening headline
The small change that made our meetings clearer
Suggested post caption
From this week’s conversation: agree on one question before the meeting begins. Which small habit helps your team communicate?
The caption supplies context and a relevant question. Adapt the scenario and claim to the real words in your episode.
Check the audience and post description
Upload your downloaded MP4 to the intended Facebook profile or Page. Review the current publishing screen, audience choice and audio settings before posting. Watch once without sound to check that the headline and any existing captions communicate the topic. Write a concise description and credit the guest appropriately. Sharing into a group should follow that group’s rules and be relevant to its members.
Check before you publish
- The story makes sense without knowing the host or show.
- The intended profile, Page and audience are selected.
- The description adds context without exaggerating the result.
Practical questions
Will the editor automatically find a viral moment?
Choose your own moment in the public editor. Automatic clip suggestions and free English transcription remain local previews. A useful hook, clear context and careful editing can improve a clip, but views and virality are not guaranteed.
Are captions the same as a post description?
No. On-video captions represent speech and need accurate timing. The post caption is the text you write when uploading to a social platform. CastCuts lets you edit existing timed captions; the sample post copy here is an editorial example.